NO NO NO NO NO (2007)Cath Campbell & Miles Thurlow LED Backlight Architectural Lettering, Plywood, Paint. Installation: Gateshead Town Centre Commissioned by Gateshead CouncilTemporary commissionTimescale: 12 monthsBudget: 10kBuilt from black Helvetica box section steel lettering backlit with LED lighting NO NO NO NO NO is sited on five empty archways that form part of a railway viaduct in Hymers Court, next to the Tyne Bridge in Gateshead.  The viaduct is a historic structure dominating the perimeter of the Town Centre and is on a newly created pedestrian route linking the Town Centre to the Gateshead Quays.The temporary artwork is deliberately ambiguous – by giving an answer it forces the viewer to find a question and so consider the world around them and draw their meanings from the simple statement.

Cath Campbell

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Cath Campbell