Joe Clark, Screentest (for a Hero Shot), 2012

Clark's new work investigates the unstable truths of the contemporary image through an appropriation of production methods used in commercial photography. Finding historical parallels in the strategies of Early Cubism, Clark explores this radical avant-garde abstraction of the pictorial image within the context of a consumer driven digital culture.

Clark's immersive installation The Blue of the Distance is a mechanical stereo machine based around the effect achieved by crude 2-frame stereo GIF animations, and the working practices of early photo-chemical photographers who were sent out to record natural phenomena in stereo for the enjoyment of metropolitan audiences in Europe. Originally made for this year's Marrakech Biennale the work depicts an unspecified and generic peak in the atlas mountain range which lies to the south of the city. Two 35mm colour slides of the snow capped peak taken approximately 200m apart from an opposing ridge are projected from a steel structure that houses a lo-fi mechanism converted from salvaged bicycle components allowing the viewer to manually operate the machine. The Blue of the

Distance explores the seductive promise of images and their ultimate failure to transport us anywhere.

The C-Type series Asset Management made during a recent residency in Brazil alludes to the reduction of place and space to digital 'assets', which are then utilised in a photographic workflow towards the goal of a tightly calibrated photographic image. Using an image that contains the full 360° view of a scene from a fixed perspective an 'environment' is created that a simulated object may be placed inside. By rendering the model from the point of view of a virtual camera, the model can receive lighting information and accurate reflections, making it appear to be'there'.

"In this series I'm utilising and disrupting reflections by 'drawing' in space with mirrored polygons. The language of

these drawings is somewhat expressive and opaque- attempting an articulation of an intuitive and perhaps more

traditional mode of artistic expression within a technical apparatus."

Joe Clark

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Joe Clark

London

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